Sometimes being successful means doing the thing that you know is right in a culture or environment that is encouraging you to do otherwise, because personal success must align with your values and beliefs. This can be incredibly hard to do. It does help to try and cultivate inside yourself a moral compass. The more you think about your moral compass, the more vivid your focus on it, the easier it is to use it when a situation is pushing you the other way. Your values and beliefs are what guide your moral compass, they are your North star.