A win win strategy, as you may well know, is a situation between two people when you win and so do they. In many situations people aim for themselves to win and they don’t necessarily think about the outcome for the other person. This may be a sales pitch, a marketing opportunity or a situation between friends. My belief is that in business and in life when we aim for a win win we often end up winning twice.
If we help someone else while helping achieving a positive outcome for ourselves, then we build a relationship that can include trust and respect, which often pays dividends further down the road. With any relationship it is the positive contributions to that relationship from both sides that makes it strong and long lasting. If we want this sort of personal relationship or one with business accossiates and/or clients then aiming for a win win is an intelligent thing to do.
The Fullfilment Project 