“Value, by definition, is the transference of trust… …You have to earn trust by communicating and demonstrating that you share the same values and beliefs.”
– Simon Sinek
Our values and beliefs are the reasons why we say what we say and do what we do, our behaviours and decisions are the product of these values and beliefs. As human beings we are drawn towards others who “…share the same values and beliefs.” This is how we should communicate with each other, telling the world what we stand for and what we believe.
It can be as simple as saying please and thank you, which shows that we believe manners are important. And when we meet people who believe the same thing a connection is made. This is why we join groups and wear certain clothes, to fit in with a specific group.
Problems can occur when we try too hard to join a specific group that we want to be part of, but we are not being our authentic selves, the values and beliefs of the group don’t align with ours. If what we communicate through our actions and words is not authentically us, people will often pick up on this and trust cannot develop. Authenticity matters, even though it has become a popular buzz word. Knowing why who hold certain values and beliefs will influence how you behave, it brings a self confidence and is broadcast out to the world.
The same is true in business, because every client, customer and colleague is a human being, who will trust we if they share the same values and beliefs, but they have to come from us first. Find your authentic self, pitch your metaphorical tent and those who believe what you believe will be drawn to you and trust can build, but your focus needs to be on the greater outcome, on something bigger than yourself, on a cause, even if this is just excellent customer service or being a kind person.
The Fullfilment Project 