Just Do It

“Success is not final, failure is not fatal: it is the courage to continue that counts.”

– Winston Churchill

 

The slogan of Nike is “Just Do It”, which is a call to action, but the action is deeply personal. When we hear Just Do It we are directed in our minds to the thing we are unsure about, the thing we are scared to do, but we are drawn to doing. We all have things that we want to do but we don’t think we are able to do or we feel that it will end in failure, so we don’t even try. I think having such doubts comes from previous failure that hurt us deeply in the past, and have become a forgotten wound that has healed and left a scare deep in our subconscious.

There is a moment between when we think about doing this thing we are scared to do and our brains talking us out of it. It is this moment of a few seconds when if we don’t act then it is unlikely that we will Just Do It. Many of us feel that we need confidence before we can do new things or that we need courage to do it. Both of these are often true, but there is something that comes before confidence and courage. Before we can have confidence, or courage, I believe that we first need clarity, we need to know what our Why is. If we understand the reason why we do what we do we can understand everything that we do. It is the act of discovering our raison d’être, our reason for being. When we know our reason for being we develop confidence in our own abilities, fueled by our passion for what we value. First we need clarity, then we get confidence and then we take the step of Just Doing It by having the courage to give it a go.

Courage, by the way, is not having the confidence to do something before you do it, no, it is giving it a go even if you are scared. The courage always comes with being scared, and the more scared you are the more courage you need to give it a go anyway. The clarity we have in what we believe and value is a sort of compass pointing us in the direction our soul wants us to go to and our confidence is a platform we can use to jump from when we take risks and try new things.

I have had a difficult time over the past decade when my confidence has been shaken to its core and anxiety seemed to take over my everything. However, I am taking back my confidence and my courage by finding clarity and being willing to give new things a go. I know that you can do the same. We have all had things that have knocked us down, but it is not about how many times we get knocked down but how many times we get back up. If we always get up one more time than we get knocked down we can rebuild, restore and move forwards. As long as we are moving forwards baby steps count too. So think of that thing you are putting off doing and Just Do It.

 

Something to reflect on:

Knowing thyself is the key to success at anything. Clarity leads to confidence, which leads to courage. Whatever is in your heart to do, just do it.