Book Recommendation: Start With Why by Simon Sinek

Book Recommendation, The Fullfilment Framework

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Why Read This Book

This book elegantly explains the importance of knowing your Why, which I believe is integral to living well, to be happy, successful and fulfilled. Defining your Why is an essential part of my Fullfilment Framework, a framework designed to help you live a fulfilling life.

Contents

INTRODUCTION: WHY START WITH WHY?

PART 1: A WORLDS THAT DOES NOT START WITH WHY

  • Assume you know
  • Carrots and sticks

PART 2: AN ALTERNATIVE PERSPECTIVE

  • The golden circle
  • This is not opinion, this is biology
  • Clarity, discipline, and consistency

PART 3: LEADERS NEED A FOLLOWING

  • The emergence of trust
  • How a tipping point tips

PART 4: HOW TO RALLY THOSE WHO BELIEVE

  • Start with WHY, but know HOW
  • Know WHY. Know HOW. Then WHAT?
  • Communication is not about speaking, it’s about listening

PART 5: THE BIGGEST CHALLENGE IS SUCCESS

  • When WHY goes fuzzy
  • Split happens

PART 6: DISCOVER WHY

  • The origins of a WHY
  • The new competition

 Summary

This book explores what it means to have a Why, which is the purpose behind all that we do. It is essentially a sum total of how we were raised and our experiences up to adulthood; it is who we are as an individual. We only have one Why and the level at which we can best use our Why to live a fulfilling life depends on our depth of understanding of it and if we can articulate it.

Simon Sinek used examples from business and history to explain the importance of knowing your Why. He explains what he calls the Golden Circle, which illustrate how we think and make decisions, we go from Why to How to What. He goes to discuss the impact of knowing your Why can have on leadership and how important it is to take care of those around us, especially if we are in a position of leadership. Also, the way that success can make our Why fuzzy and we can potentially deviate from our Why, as individuals and as a company, which causes problems. Therefore it is important to keep our Why in central focus to avoid getting lost.

 

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