Striving and failing, repeatedly. The defeated fall below their imposed par; partly theirs, partly someone else's. We often strive without direction, without purpose on the treadmill of life, running and staying. People, teams, businesses; we mistake rewards for purpose, the spoils with the destination. When we have no destination and no map or compass to speak of we fail in our pursuits. Our purpose defines our destination and our reason for going there. It is the means by which we transform the world for the better. It is how we uplift others and help them become their best selves. To help others find fulfilment is to fulfil what it means to be human.