Finding your purpose is a well worn phrase and can often cause people to switch off and stop listening. There is another phrase that can be used when talking about purpose that was popularised by Simon Sinek, and that is starting with why.
We all have a central reason why we do what we do and this reason is hard wired into our brain by the time we get to our early 20s. It is our operating model that is the root of our decisions and how we live our lives.
It also comes from the central part of our brain which has no capacity for language. So, identifying what our Why is and describing it can be difficult. The good news is that Simon Sinek wrote books entitled Start With Why and Find Your Why that can help you figure it out.
Once you find your Why it will supercharge your success and happiness in your life. Also, your Why will help you figure out your 2026 goals. Goals that will more likely be reached because they will be aligned with who you are rather than trying to achieve generic goals that you have no emotional connection to.
The Fullfilment Project 