The ‘Just’ in the Nike tagline Just Do It recognises that we have a moment of hesitation before doing something new or scary and we need to push ourselves by Just doing it. The word ‘just’ is very powerful in this context. It cuts through the crap and the overthinking and compels us to take action and move forward.
The word reduces the pressure that we or the world is putting on the intended activity and encourages us to switch off our overthinking mind and to take the leap. Without this many of us would not start. Great ideas and opportunities would go undone without it. So the next time you hesitate to do something that would be good for you Just Do It.
The Fullfilment Project 