If you work in customer service, as many do, like many you may turn up to work and do what you are told to do and go home again. In other words you serve customers within the boundaries that you feel will avoid you getting into trouble or losing your job. It is the fear of failure that causes the service that many people provide to be average. Not amazing and not poor, just enough to earn a paycheck.
This is the fundamental problem that causes customers to complain about the service they have provided. I work in complaints for a bank and I hear, more often than not, that the Advisor did not show empathy or provide help or that they were rude. Rudeness usually comes from an attitude of that’s not my job or that I need to be quick and get you off the phone because I have to keep calls to 3 minutes and no longer, if you work in a call centre as I do.
On the other hand excellent customer service includes listening to the customer, making a connection, empathising, as well as being efficient. In other words it is a shift in attitude not in time spent on the phone with customers.
This type of customer service takes practice and will involve failing, wishing you had said something different, etc. It is failing small enough to get feedback from a Manager when needed, but not big enough to get fired. The difference is whether you care enough to try and provide excellent service, rather than doing the minimum in order to not get in trouble.
The Fullfilment Project 