Seth Godin – The Fullfilment Project

Redefining Art

When we think of Art, we usually think of Monet, Van Gogh or some other famous painter or sculpture. We think of the things we see in art galleries, but those in Tate Modern, what is called Modern Art, is sometimes debated about regarding whether they are in fact Art.

I have an Art background and I have struggled with agreeing that some Modern Art pieces or installations are Art. The room with lights turning off and on that won the Turner Prize some years ago comes to mind.

The definition of Art given by Seth Godin in his book Linchpin is “Art is a gift that changes the recipient.” I like this definition, because it does not limit Art to particular skills or materials. He goes on to give the elements that are needed for something to be Art.

He says “Art is a personal act of courage, something one human does that creates change in another.” “By definition, Art is human… …because intent matters.” “Art is original.” “The last element that makes it art is that it’s a gift.” He also points out that “…it’s art when a great customer service person uses a conversation to convert an angry person into a raving fan.”

This definition of Art broadens it out to allow all of us to be Artists. A cook is not an Artist, but a Chef is. You too can be an Artist, so be courageous and give with the skills you have to make a difference and change someone for the better. This is a giving time of year, at Christmas, but make this a day habit and you will have a big positive impact on the world.

How To Be Number 1

Achieving Goals, Leadership, Success

The idea of being number 1 is based on finite thinking. Companies all the time state they are number 1, but this is always based on their own criteria. Often it had has also been part of a winner takes all system that puts colleagues against each other for the fight to earn the most money. Both of these ways of thinking are destructive.

We are also transitioning from the industrial age where factories were king and we are entering the communication age where anyone can start a business with a laptop and a WIFI connection.

This new disruptive way of working is making the old way of working more scarce, where we are paid to do what we are told. This is because companies are in a race to do things cheaper and many jobs have been automated. You can spend decades working for a company only to be made redundant because technology or someone in another country can do your job cheaper.

As bleak as this seems, it provides a tremendous opportunity to become indispensable. Rather than trying to be number 1 in a particular category, invent your own category, a category of 1. Being the best at being you will mean you become a Linchpin, as Seth Godin calls it; someone who is indispensable. So go take on the challenges that those who would rather follow orders won’t tackle.

Go solve interesting problems and go and lead. This is how you gain job security in a cheaper is better business world, because there are companies that understand that human is better, not cheaper.

The Art Of Interaction

Happiness, Success, The Pathway To Fulfilment

We don’t often think of how we interact as something to work on or improve. We learn how to communicate with each other during our childhood years and that’s that. However, if we are to make a real difference in the world then we need to master how we interact with each other.

I first came across the concept of the ‘art of interaction’ in Seth Godin’s book Linchpin, where he describes every interaction with a colleague or customer as practicing the art of interaction. It is an integral part of becoming a linchpin within your organisation, someone who is indispensable.

It is also good to practice how to interact with others on a general basis in order to develop good relationships and to uplift others. Treating it as an ‘art’ also means that how you interact with others can be unique to you. It is an art not a science. It is also one of the strings to your bow that are needed in order to have self mastery.

Who Should We Listen To

Happiness, Success

When we only listen to the news or social media or friends that agree with us then we are in what is referred to as an echo chambers. However, echo chambers can be used to our benefit, but it depends on who we listen to and this depends on what kind of life we want.

If we listen to the religious teachings of Jesus, the Buddha or Mohammed our lives will likely be happier. If we listen to the advice from Tony Robbins, Seth Godin and Simon Sinek our lives will likely be more successful. If we know what kind of life we want and we wilfully enter the appropriate echo chamber we can tune out the cultural noise that is the opposite of what we want, then this will be help.

However, if we have right wing ideas and we listen to the ramblings of Donald Trump, then we will likely go down into an echo chamber of extremism and violence. Echo chambers have their place, as long as we also make ourselves aware of opposing views too. When we completely close off alternative view then we can become extreme and potentially an extremist.

Finding Your Passion

Happiness, Success, The Pathway To Fulfilment

There is a lot of talk, particularly from motivational coaches, around finding your passion. Some will give the advice that you should do what you love. This is advice I am inclined to disagree with because there is a danger that you will turn what you love into work that you hate to do. There are two other ways to think about this.

Find Your Why

Simon Sinek explained this very well in his book Start With Why. The idea is that once you have figured out the ‘Why’ behind all that you do, the DNA of your decision making and how you treat others, then you can apply this to ‘How’ you live or work and ‘What’ you do, based on your ‘Why.’ This will allow you to be more passionate about what you do because it will be aligned with who you are.

Be Passionate About What You Do

Seth Godin suggests that if we choose to be passionate about the work we are already doing we are empowered by the act of choosing and it is better than expecting the work we do to give us passion. We will be doing what we choose to do, not what we have to do. The narrative changes.

We can then put our energy into making a difference and creating things that were not there before we decided to do them, and we will also be more fulfilled than we would by trying to do what we love.

I feel that both of these approaches are valid and some mixture of the two will certainly be better than doing what you love.