Beliefs Are More Important Than Goals

I’m currently reading the book Atomic Habits by James Clear. I’m only part way through the book but the book makes a good argument why goals do not help with continuous improvement but systems do. The standout idea so far is the way in which we think of habits: “Changing our habits is challenging for two reasons: (1) we try to change the wrong thing and (2) we try to change our habits in the wrong way.”

When changing our habits we can look at outcomes, processes or identity. “Outcomes are about what you get. Processes are about what you do. Identity is about what you believe.” The most effective way is to see yourself as the kind of person you make the desired improvement or is doing the desired productivity or activity, to believe it. A great example in the book is this:

“Imagine two people resisting a cigarette. When offered a smoke, the first person says, “No thanks. I’m trying to quit.” It sounds like a reasonable response, but this person still believes they are a smoker who is trying to be something else. They are hoping their behavior will change while carrying around the same beliefs.

The second person declines by saying, “No thanks. I’m not a smoker.” It’s a small difference, but this statement signals a shift in identity. Smoking was part of their former life, not their current one. They no longer identify as someone who smokes.”

I guess it is all about mindset. Believe you are the kind of person who will achieve the goals that you want to achieve and your behaviour will reflect that belief. The results will then follow.

Just Do It

The ‘Just’ in the Nike tagline Just Do It recognises that we have a moment of hesitation before doing something new or scary and we need to push ourselves by Just doing it. The word ‘just’ is very powerful in this context. It cuts through the crap and the overthinking and compels us to take action and move forward.

The word reduces the pressure that we or the world is putting on the intended activity and encourages us to switch off our overthinking mind and to take the leap. Without this many of us would not start. Great ideas and opportunities would go undone without it. So the next time you hesitate to do something that would be good for you Just Do It.

The Law Of Influence

The third Law of Stratospheric Success for the book The Go-Giver is The Law of Influence.

“Your influence is determined by how abundantly you place other people’s interests first.”

The Go-Giver

We all know people that regularly put themselves first, who ensure that their interests are met before focusing on others. Generally we do not trust these people. We have a built-in sense of community and what makes a community work. Instinctively we do not trust selfish people. Instinctively we trust those who take care of others first.

We also know when someone is pretending to care about others. Genuine empathy and compassion build strong bonds. So if you put the interests of others first then you will be trusted and your opinion is more respected. Therefore, the more you put others first the more influence you have. A good leader is a servant leader. They serve those that they lead. If you do not have a good leader to follow then be a good leader yourself.

The Law Of Compensation

The second Law of Stratospheric Success for the book The Go-Giver is The Law of Compensation.

“Your income is determined by how many people you serve and how well you serve them.”

The Go-Giver

When you have a customer facing job you get paid a certain amount of money, as you help one customer at a time. The higher up the chain you go the more money you get paid. With this comes more responsibility for serving more people, as your decisions affect more people. However, it also matters how well you serve people.

Service is not doing the bidding of others, it is giving people what they need. Great service is this and improving other people’s lives. Service with a smile brightens someone’s day. Having a conversation while serving someone makes them feel seen and heard.

When not customer facing, making big decisions through compassion and a moral compass means that people’s lives are improved and not negatively impacted. A CEO can take care of their employees. In fact I would say that this is the CEO’s primary role. If a CEO takes care of their employees then the employees will take care of the customers and the customers will be loyal and in turn take care of the business.

The Five Laws Of Stratospheric Success

These laws come from a great little book called The Go-Giver. The book weaves a narrative of a man trying to end the third quarter of the business year with improved sales. In desperation he reaches out to someone to help him and they teach him these five laws. They are laws that can have a profound impact on your life if you were to take them to heart and live them out.

In the coming days I will be exploring each of these laws as I start the year releasing a new blog post each day. These are the laws.

  • THE LAW OF VALUE
  • THE LAW OF COMPENSATION
  • THE LAW OF INFLUENCE
  • THE LAW OF AUTHENTICITY
  • THE LAW OF RECEPTIVITY

Many of us set new goals when a new year begins. We set new year resolutions that we often break by the end of January. It almost seems to be expected that we will fail. That is usually because we set a goal but do not change our habits very much. These laws, if taken to heart and followed, will bring about new and different habits. They will unlock a new way of seeing yourself that could bring about ‘stratospheric success’. Let’s own 2024 and make it a successful year.