When we have big plans or we want to bring something new into the world or we are strong with our views, we often forget to see the position other people are in, because we are so focused on our own message.
This way of communicating often feels natural or the right way to behave, but when we do we miss a huge opportunity. When we communicate in this way we meet people where we are, we project 100 percent outwards. This often causes clashes and conflict, because others are doing the same thing.
We could let others communicate 100 percent and become completely passive, but this is not good either. The ideal is to meet people where they are and where we are and aim for a 50/50 exchange. This involves actively listening and caring about the other person and taking turns. All very basic things to do, but often forget to do them.