Technology is supposed to make our lives easier, and often it does. The difficulty comes when technology promises to make your life easier and then it does not deliver. This is kills trust.
I have a pre-payment electicity meter, which is a Smart Meter that is not so smart. I can top it up easily enough on the company’s website using my debit card and the promise is that it will reflect on my Smart Meter in my home within 60 minutes. It never does.
When you search for guidance on how to top up the meter manually, you find a video on the company’s website where a man gives instructions on how to manually top up the meter by entering a twenty digit number, one digit at a time.
Each number requires you to press the button repeatedly; eight times for a number seven and once for a zero, twenty times. The man even suggests, in his mannerisms and words, that this is a common problem.
The point I am making is not to have a moan about this poor service. My point is that the company appears to find it easier, and possibly cheaper, to make a video explaining how to manually top up the meter rather than fixing the problem to allow the meters to top up automatically once they are topped up online. This may benefit the company in the short term but trust is lost with their customers, which may be more costly in the long term.
This is a business relationship between a business and a customer, but the same can be said for personal relationships. A quick fix in the short term will not build a strong relationship. For example, you cannot buy trust, you must trust others and act in ways that allow others to trust you, this takes time and consistency.
As another example, if you said that you gave £10 to a homeless person this morning you might get a vague well done. If you said that you gave up your weekend to help paint a community centre then this will be much more respected. The point is that time spent helping others has more meaning and value than money spent, which is quickly done.
The very definition of money is that you are giving an IOU for someone else to provide goods and service in the future, it states this clearly on all bank notes. In effect you are passing the buck.
The fact that it takes time and energy to build trust is true in all human relationships.
